Direct Energy Ramps Up Personalized Energy & Home Services

Direct Energy is expanding services to its residential customers with more responsive, customized services for its U.S.-based residential customers, by providing actionable energy insights, customized plans, and an easier energy shopping experience.

Under a new program enabled through a vendor partnership, Direct Energy will (1) better understand individual customers and align them with the right plans and programs to save money and improve home comfort, (2) develop new initiatives and services to proactively power their homes more efficiently, and (3) allow customers to opt in to alerts with personalized actionable intelligence to switch plans or get their HVAC appliances tuned up.

Direct Energy is also able to surface insights for individual customers by analyzing their smart meter usage. Using this information, the company can then provide customers with a more personalized experience, including recommendations for the best energy plans and products that map to their lifestyles, whether it's the whole family at home, or away on weekends. Additionally, the program will allow customers to access insights from Direct Energy through their preferred delivery channel such as text, phone or email.

Direct Energy also makes it easier for customers to achieve savings and take the guesswork out of how to run their homes more efficiently with smart meter insights. For example, the expanded capabilities enable Direct Energy to identify and alert customers whose HVAC appliances are operating erratically and may need a checkup.