Update: New Texas Retail Provider Names Market Vet As CEO

Energy Texas, the new Texas retail electric provider created by several former Bounce Energy co-founders and executives, has named Robbie Wright as CEO of Energy Texas

Energy Texas's formation had been exclusively first reported by EnergyChoiceMatters.com in June

At such time, EnergyChoiceMatters had noted that Robbie Wright, former CEO and Co-Founder of Bounce Energy, was serving as a director on the board of the corporation for which Energy Texas was a trade name, but at such time Robbie Wright was not engaged in day-to-day activities at Energy Texas

Energy Texas was founded by Chief Executive Officer Robbie Wright, Senior Vice President of Customer Experience Katherine Wright, Chief Marketing Officer Liz Maberry, and Vice President of Supply James Malick

The leadership at Energy Texas had been instrumental in launching Bounce and growing it to more than 80,000 residential and small business customers in Texas, Pennsylvania, and New York, prior to selling Bounce Energy to Direct Energy in 2013.

See our prior story for more details on Energy Texas's market focus and strategy

As previously reported, Energy Texas previously told EnergyChoiceMatters.com that it will offer a "build your own plan" product to customers.

As previously reported, Energy Texas entered the market by acquiring existing REP Declaration Energy LLC