Utility Parent Launching Electricity Broker, Shares Name Elements With Non-Affiliated Retail Supplier

Plus Energy Services LLC, a recently created subsidiary of The AES Corporation, applied for an Ohio electricity broker license to serve residential customers in all service areas

In its application, Plus Energy Services stated, "Plus envisions a simplified, customer-centric energy management, billing, and payment experience that eliminates the hassle and inconsistency of traditional monthly billing. Plus has developed a mobile app and business model that provides retail customers with a flat monthly bill and helps the customer purchase green energy."

Plus Energy Services further states, "Plus will act on behalf of the customer in arranging the supply of electricity and providing the customer an easy way to get green energy, become energy efficient and to pay their bills."

"Plus's main offering for the customers will be an individualized subscription plan for billing. This will allow the customer to pay a flat amount each month even though the Utility and Supplier bills may fluctuate month-to-month. Plus will pay the utility and the supplier on behalf of the customer each month. Through the subscription program arranged by Plus, Retail customers are able to enjoy competitive pricing, get energy insights and participate in personalized energy programs in a mobile environment, without the hassle of conducting the research and enrolling into each program themselves," Plus Energy Services stated

"Plus will offer an individualized subscription plan for customers in Ohio. This plan will simplify the billing experience as customers will receive one flat bill each month from Plus that includes both the utility cost and the generation cost. Upon enrollment, Plus analyzes a subscriber's historical energy consumption to calculate a monthly flat-bill rate for the customer for a one-year term. This rate guarantees the subscriber 'all-you-use' energy service within predefined, reasonable usage limits and excluding non-standard behaviors (e.g., bitcoin mining). Core to this offering is the fact that both the utility and the supplier are made whole on a monthly basis for the energy delivered to the customer. Each month, Plus will pay the utility and the supplier the full customer bill," Plus Energy Services stated

Plus's services will be offered via a mobile customer engagement app

Plus Energy Services is affiliated with The Dayton Power and Light Company d/b/a AES Ohio

Plus Energy Services is also affiliated with AES Solutions Management, LLC, a competitive service provider of electricity in the Commonwealth of Virginia. AES Solutions Management, LLC sells electricity supply service at retail to eligible commercial and industrial customers in the service territories of Dominion and NOVEC.

NRG Energy's retail supplier Energy Plus Holdings LLC currently offers service in Ohio under the Energy Plus brand