Broker-Consultant Undergoes Rebranding, Announces New Name

CustomerFirst Renewables, which provides energy procurement consulting among other services, has announced that it has changed its name to Coho.

"The company's new name was inspired by the unique story of the coho salmon, an animal that undergoes enormous migratory journeys—some as far as 1,000 miles. They traverse oceans and rivers, famously swimming upstream against strong river currents, adapting from salt water to fresh water along the way," Coho said

"The story of the coho salmon is an apt metaphor for the journey taken by our clients, with our advisors by their side," said Walid Norris, Vice President of Client Solutions. "It takes determination, adaptability, dedication, and focus to succeed, and these are qualities that Coho advisors bring to the journey."

Coho's services include advisory services related to water resiliency, emissions targets and net-zero goals, and switching to renewables.