Former Direct Energy Vet Named Chief Strategy & Analytics Officer At Retail Energy Shopping Service, Community Solar Provider

Perch Energy, which offers a retail energy shopping service and community solar services, announced the appointment of Ali Abbasi as Chief Strategy and Analytics Officer.

"With a background managing portfolios for major retail energy companies, Abbasi will focus on Perch Energy’s portfolio acquisition, marketing, engagement, and retention vision and strategy to drive customer growth, awareness, and demand for Perch Energy’s products. Abbasi will also be leading further development of the data analytics and insights capabilities for the company," Perch said

Abbasi joins Perch with fifteen years of experience in retail energy portfolio management, customer growth, product innovation, retention, pricing and margin management strategy. Most recently, he was responsible for NRG’s Direct Energy Home power and gas portfolio. He also led the successful integration of the Direct Energy Home business into NRG post-acquisition in 2021.

See background on Perch here

To date, Perch has enabled more than 17,000 community solar subscriptions for homes, businesses, and municipalities