Retail Supplier Launches In ISO-NE, Also Undergoes Rebranding

SmartestEnergy US announced that it has launched in the ISO New England region, initially with service at Connecticut Light and Power, United Illuminating, and National Grid (Massachusetts), serving medium and large C&I customers on fully fixed products

"Smartest’s expertise in delivery of complex route to market products will be added by summer 2023," the company said

SmartestEnergy already serves the PJM and NYISO regions, this milestone comes alongside the company’s fourth anniversary on April 22nd.

SmartestEnergy also recently announced across its global retail supplier and other businesses a "new brand identity" that reflects, "a commitment to helping its customers build knowledge and confidence in clean energy, enabling switched on businesses to make greener choices and transition to net zero carbon."

"SmartestEnergy’s global businesses aligned around a shared vision and purpose before deciding to embark on an identity change. The identity concept that resonated with all businesses was a 'switch', represented in SmartestEnergy’s new logo; conveying its efforts to make it easy to switch to renewable energy for a switched on and greener generation," the company said

A comparison of the SmartestEnergy logos are below:

Old Logo:

New Logo:

"We have a great name that says what we do – SmartestEnergy. And our refined brand positioning makes it very clear that we’re focused on being a 100% renewable company for customers who want to be 100% renewable themselves; underpinning this effort, and the energy transition as a whole, is our longstanding relationship with independent renewable generators and flexible assets," said Robert Groves, CEO SmartestEnergy Group