TXU Affiliate Brighten Energy "Will" Offer Residential Service in Pennsylvania in 2011

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Brighten Energy, the new affiliate of TXU Energy which has been licensed to supply electricity in Pennsylvania, says on a newly launched website that it "will" offer electric supply to Pennsylvania residential and business customers in select territories in 2011.

"Coming in 2011, Brighten will offer electricity service for your home and business in select parts of Pennsylvania," Brighten Energy's website says.

Previously, Brighten Energy had made no definitive statement on when it would make use of its newly acquired Pennsylvania license.

Pennsylvania would be the first non-Texas retail market that TXU's parent, Energy Future Holdings, enters.

Michael Patterson, Director of Communications for TXU Energy, declined comment, other than to reiterate that Brighten Energy is firmly interested in the Pennsylvania market and is moving forward with the steps necessary to operate in Pennsylvania.

As only reported by Matters, Brighten Energy received its Pennsylvania electric supplier license to serve all customer classes in all service areas on November 4 (11/5).

Brighten Energy's application was exclusively reported by Matters in early October (10/6 & 10/7).

Brighten Energy LLC is an indirect subsidiary of Energy Future Holdings Corp. Organizationally, it is separate from Energy Future Competitive Holdings Company and Texas Competitive Electric Holdings Company, under which TXU and Luminant are organized.

However, Brighten Energy is run by TXU's management, with Jim Burke serving as CEO of Brighten Energy.

Brighten is the brand name TXU recently announced for its smart energy and energy efficient products, including its Power Monitor, iThermostat, and online energy store (9/15).