Briefly

Energy Plus Holdings, LLC Anticipates 10,000 Customers at ComEd Within 60 Days

Energy Plus Holdings, LLC said yesterday that it expects to enroll more than 10,000 customers at Commonwealth Edison within 60 days of its market entry late last month. Energy Plus Holdings, LLC President and Co-founder Kevin Kleinschmidt called the pace of enrollments at ComEd comparable to what the supplier has seen in some of the Pennsylvania territories. Energy Plus Holdings, LLC is relying heavily on targeted direct mail and email marketing at ComEd, with supplemental use of telemarketing and broker channels.

Direct Energy Business Offering Tool Integrating Wholesale Market, Pricing, and Customer Usage Data

Direct Energy Business, in partnership with Phoenix Energy Technologies, will jointly offer customers a tool called PowerCommand which allows customers optimize their energy portfolio on both the supply and demand sides. Direct said that PowerCommand, "delivers the first marriage between real time energy supply and real time energy demand," and provides customers with direct access to wholesale energy market and real time demand data in a single interface. Part of Direct's PowerPortfolio offering, PowerCommand will provide customers with the ability to see what they use, when they use it, and to then find the best prices, in an integrated solution.

FERC Issues NOI on Horizontal Market Power

FERC has issued a Notice of Inquiry (RM11-14) regarding whether to revise its approach to examining horizontal market power concerns to reflect guidelines issued by the Department of Justice (DOJ) and Federal Trade Commission (FTC). Among other things, the new guidelines raise the thresholds that DOJ and FTC employ to assess market concentration. FERC also said that the new guidelines also place less emphasis on market definition and the use of a prescribed formula for considering the effects of a merger.