Viridian Energy Receives Direct Selling Association Rising Star Award; Fallquist Also Honored

Viridian Energy announced today that it is the recipient of the Direct Selling Association (DSA) 2012 ETHOS Rising Star Award.

DSA's ETHOS Awards recognize member companies with programs that empower independent direct sellers, and therefore fuel business processes. The Rising Star award recognizes up-and-coming direct selling companies that are dedicated to achieving a high standard of excellence in business opportunities.

In the first year of business, 2009, Viridian's revenues were $2.2 million. In 2011, the third operating year, revenue topped out at $205.5 million. In this same time period, Viridian's customer base has grown to over 200,000 customers in multiple markets

"We are honored that DSA has recognized Viridian Energy as this year's Rising Star, the most coveted recognition a young company in the network marketing channel can ever hope to receive," said Meredith Berkich, SVP of Viridian Network.

Viridian was one of three finalists in the Rising Star category. Finalists in this category have been active members of DSA for at least a year, and started direct selling operations less than five years ago. Each company has illustrated a commitment to the DSA Code of Ethics, and shows a consistent and continued pattern of growth. Rising Star finalists demonstrate a well-rounded business strategy including projections for growth in sales, salesforce and activities like charitable giving.

Separately, Viridian also announced that its Founder and CEO, Michael Fallquist, was named a finalist in the Ernst & Young Entrepreneur Of The Year 2012 program in the New York region