FirstEnergy Solutions to Expand Ultra Long-Term Fixed Offers to Other States

FirstEnergy Solutions will launch an aggressive mass market campaign featuring extended long-term fixed price offers, similar to its recent Ohio launch of seven-year fixed prices, in additional states, FirstEnergy Corp. CEO Anthony Alexander said at a Barclays conference yesterday.

Speaking of the "major mass market" campaign launched in Ohio last month, which included the seven-year fixed offers as well as a $1 million giveaway, Alexander said that, "This will get rolled out in other states."

More specifically, in discussing the seven-year fixed offer recently launched by FirstEnergy Solutions in Ohio, Alexander said, "that same type of offer will be moved through the other states that we're competing in."

Alexander said that FirstEnergy Solutions will "aggressively" launch new products and new services in the mass market.