National Retail Provider to Launch Multi-Level Marketing Channel

The holding company of two affiliated retail electric providers with a national footprint intends to launch operations of a multi-level marketing channel in 2013, according to a public filing.

Specifically, Strategic Power Holdings, LLC, which is the parent company of Texas retail provider Entrust Energy, Inc., and retail supplier North Eastern States, Inc. (which is licensed in several PJM markets as a retail supplier under the trade name Entrust Energy), also wholly owns another subsidiary, SPH MLM, Inc.

According to a filing with the Connecticut PURA, SPH MLM, Inc., "will provide selling services to Entrust Energy and North Eastern States, Inc. in 2013."

SPH MLM, Inc., "will have sale agents and sponsors to sell energy offering[s] to retail customers under the [d]eregulated rules within each market," the filing said.

The name suggests that the selling services organized under SPH MLM, Inc. will be in the form of multi-level marketing.

Additionally, Strategic Power Holdings, LLC wholly owns another company, called SPH D2D, Inc., which will provide selling services to Entrust Energy and North Eastern States, Inc. The name suggests that SPH D2D, Inc. will provide selling services in the form of door-to-door marketing.