Retail Energy Supply Association Unveils Updated Consumer Guide

Responding to rising interest among consumers and state regulators, the Retail Energy Supply Association (RESA) has updated its Consumer Education Guide, designed to help customers make informed decisions when shopping for competitively priced electricity and natural gas.

The revised guide was released at the winter meeting of the National Association of Regulatory Utility Commissioners (NARUC) in Washington, D.C.

Link to RESA Consumer Education Guide.

"In many states you can choose a retail energy supplier just as you do for cell phone plans, cable television packages and internet access. Choosing an energy supplier is no different," said RESA President Melissa Lauderdale.

"There are a wide variety of products and pricing options in the market to consider," Lauderdale noted. "But as with any purchasing decision, consumers should make the best informed choice they can. This guide aims to help them make that informed decision when choosing a retail electricity or natural gas supplier."

Because some consumers may be unaware of their right to choose competitive retail energy products in many states, they might be wary of sales agents knocking on their door, calling on the phone, or making offers through the mail or online, RESA noted. "RESA is acting to help consumers obtain the information they need to become better informed as they shop for competitive electricity and natural gas products," RESA said.

"RESA members are dedicated to working with all stakeholders to promote vibrant competitive retail energy markets for residential, commercial and industrial consumers," said Jay Kooper, chairman of RESA's consumer education committee. "It is important to our rapidly growing industry that consumers have a positive experience when shopping for competitive energy products and services and to have at their fingertips the information they need."

RESA said that its members adhere to guiding principles outlining marketing practices designed to protect consumers. To further ensure consumers have a rewarding experience shopping for electricity and natural gas, RESA's guide aims to educate consumers about competitive energy suppliers, what it means for consumers to shop for their individual energy needs, and what questions they should ask before they enter into a contract.

The guide is intended to complement efforts by state public utility commissions and consumer advocates to prevent bad marketing practices. The most potent tool in that effort is a well-informed consumer. "RESA's guide is easily accessible and provides general information on competitive suppliers, what to look for when considering a contract offer, pricing and product options, and what to expect from legitimate sales interactions," RESA said.

"Some consumers may shop based on price, while others may shop based on billing options or product types, such as obtaining energy from environmentally friendly sources like wind and solar power," said Lauderdale. "Competitive retail energy markets provide customers with choice, and as competitive suppliers in those markets we want them to be wholly satisfied with their shopping experience. We hope this guide helps consumers shop with confidence when considering the many energy choices available to them."