HomeOctober 24, 2013
ESCO Launches Billboard Campaign in New York
Copyright 2013 EnergyChoiceMatters.com.
By Paul Ring • ring@energychoicematters.com
Ambit Energy has launched a new billboard campaign in New York.
The billboards tout Ambit's recent recognition by J.D. Power as the ESCO with the highest residential customer satisfaction in New York State (click here for prior story).
The billboard ads, which have been placed throughout the state (including Rochester), prominently feature the Ambit logo, the J.D. power award, and the text "Thanks, New York."
Although billboards may not normally be thought of as a strategy used by network marketers such as Ambit, it's a strategy that Ambit has successfully used previously, starting in Texas, where billboards, and other mass media, have been used to increase brand recognition and increase credibility when independent representatives approach customers about switching to Ambit.
Ambit has also previously used mobile billboards in New York.
The New York billboard ads encourage customers to, "get connected with your local consultant today."
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