Retail Supplier Adopts Brand "America's Energy Choice"

Constellation has begun increasing its use of the tagline "America's Energy Choice."

Though the phrase had been used by Constellation executives for some time, the tagline has increasingly become ubiquitous in Constellation marketing materials, and is now prominently featured in various collateral and sales material, including Constellation's online presence.

Matters has encountered the phrase in Constellation marketing for both commodity supply products as well as other energy products and services (efficiency, distributed generation, etc).

The website chooseconstellationgas.com states, "If you’re spending too much time thinking about your natural gas bill, maybe it’s time you thought about switching to Constellation, America’s Energy Choice for more than 100 years."