National Retail Provider to Launch Green-Focused Multi-Level Marketing Channel

Story updated 12:31 pm EST with additional clarifications and details from Enfiniti Global

The parent of Entrust Energy is launching a new network marketing channel focused on green energy called Enfiniti Global.

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Enfiniti Global was formerly known as SPH MLM, Inc. EnergyChoiceMatters.com first reported over a year ago (click here) that Strategic Power Holdings, LLC, the parent company of Texas retail provider Entrust Energy, Inc., and retail supplier North Eastern States, Inc. (which is active in several PJM markets as a retail supplier under the trade name Entrust Energy) had formed SPH MLM, Inc. as a network marketing channel.

Enfiniti Global will market Entrust Energy electricity and natural gas in deregulated markets where Entrust is active or will become active (expected to be nine states total), as well as renewable energy credits nationally, under a "friends and family" approach. Preliminary information from an Enfiniti distributor indicated that Enfiniti will sell a block of RECs for $20 per month; however Enfiniti Global has not officially launched yet and has not set any pricing yet and therefore the distributor's information should be considered unofficial.

"We have not launched yet so discussions about brand, strategy, products, and pricing are premature," Enfiniti Global told Matters

This story originally reported that Phil Tonge and James Myatt are listed as management of Enfiniti Global in Texas Secretary of State records. Enfiniti Global provided an update that Tom Gilpin, CEO Entrust Energy Holdings, replaced Phil Tonge as a board member. Enfiniti Global said that this occurred in January but was just reported to the Secretary of State in the company's annual report filed a few weeks ago, noting that SOS records may not have been updated yet.

Additionally, Enfiniti Global reported that Kevin West, formerly of Entrust Energy, was named President, Enfiniti Global on October 1, 2013.

Jason Borne was also added as Enfiniti Global Vice President of Sales & Marketing. Borne formerly held positions at Juenesse [sic] and Amway.

Enfiniti Global confirmed that Michael Burnett is an Independent Partner and Presidential Founder (original story had used the title Platinum Presidential Co-Founder). Burnett previously co-founded network marketer Eco Power Partners, which for a time marketed for Glacial Energy.

Enfiniti Global confirmed that Rodger Hill serves as Compensation Plan Consultant for Enfiniti. Hill is a network marketing compensation expert also formerly with Eco Power Partners.

In a federal trademark application, Enfiniti Global describes its business as:

"Retail energy provider services that allow customers to purchase electricity and renewable energy, as part of a competitive retail energy market; Marketing the supply of natural gas and electricity through in-person solicitation by sales people; Procurement, namely, purchasing renewable energy for others; Promoting consumer awareness in the field of renewable energy and promoting consumer use of renewable energy sources through incentive programs where customers can purchase renewable energy certificate-based services; Multilevel marketing business services, in the nature of providing marketing and income opportunities to others in the fields of electricity, natural gas, and renewable energy certificates."