Retail/Wholesale Marketer Adopts New Brand Continuum Energy to Reflect Integrated Product Offerings

Seminole Energy Services, LLC and its family of companies announced that it has changed its name to Continuum Energy, and will begin operating under one unified brand.

The rebranding comes several months after Seminole Energy stated an intent to enter the retail electricity market, which was first reported by EnergyChoiceMatters.com in February

Seminole and its affiliates serve more than 1.6 million Residential Customer Equivalents (RCEs) across 32 states, and as an integrated energy products and services company serves more than 500 natural gas and crude oil producers, and provides gas-gathering, processing, pipeline, NGL and crude marketing & transportation services via rail and trucking.

"Since the company began in 1998, Seminole Energy has acquired multiple brands, grown into new markets and significantly expanded our products and services – all of which created a new and distinct identity," said Jason Few, president and CEO of Continuum. "Our acquisitions and rapid growth in the past 18 months coupled with our focus on increasing our role in Americas' energy future, and a brand that is more reflective of our ability to deliver integrated solutions from the well head through and to end-use customers as the customers' needs require, provided the right opportunity for rebranding to better represent our full continuum of offerings."

Few said that rebranding Seminole Energy and its subsidiaries, including retail supplier Lakeshore Energy, as well as North American Crude Logistics Services and Unimark, will more accurately reflect the company's integrated product offerings and present customers with a clear understanding of its market-based value-delivery capabilities.

Vanguard Energy Services, a jointly owned Continuum Energy company, will maintain the Vanguard Energy name.

"The new name, Continuum, was selected to reflect the company's ability to serve needs for the entire lifecycle and expand customer benefits throughout the energy value chain as an integrated provider. It also implies continuous support and consistent delivery of products, services and expertise," the company said.

Continuum's new brand will roll out in phases in 2014 and will include a new website and the launch of social platforms.