Direct Energy to Cease Marketing Under One of Its Texas Brands

Direct Energy has ceased selling products under the New Leaf Energy brand.

New Leaf Energy had been created as a renewables-focused brand in Texas.

Current New Leaf customers will remain as such until the end of their contracted term. Direct aims to proactively renew these customers on a Direct Energy green product or any other Direct Energy product they prefer.

Direct noted that it offers a wide variety of renewable services to Texas customers through Direct Energy's "Support Green" plans, and Bounce Energy's Organic Power Plans and "Make It Green" option, as well as through the recently acquired Astrum Solar.