Direct Energy Ceasing Use of One of Its Brands in Northeast, Moves Customers to Sister Brand

Direct Energy is ceasing the use of its Bounce Energy brand in New York and Pennsylvania

Although Direct Energy had ceased marketing to new customers under the Bounce brand in New York and Pennsylvania some time ago, it had continued to use the brand for existing customers who had enrolled with Bounce

Now, however, Direct Energy recently moved Bounce Energy customers in New York and Pennsylvania to its Direct Energy brand.

In a filing with New York regulators, Direct Energy said that it has no intentions of using the Bounce Energy brand in the future in New York.

The Bounce Energy brand will continue to be used in Texas.

In a statement, Direct Energy said, "We have completed the transition of our Bounce customers to Direct Energy in PA and NY. Our Texas Bounce customers will continue to be Bounce customers and we look forward to continuing to grow."