Retail Supplier Seeks Order Directing Utility To Include Information on Competitive Offers in Bill Insert

Direct Energy, recently awarded the designation as the Electric Retail Supplier Exclusively Contracted by the State of Delaware for an opt-in affinity program, has petitioned the Delaware PSC to direct Delmarva Power to distribute a bill insert concerning offers under the opt-in affinity program to customers.

Direct Energy asked that the PSC direct Delmarva to, "distribute an educational bill insert regarding the options available under the contract awarded by the State of Delaware to Direct Energy as the 'Electric Retail Supplier Exclusively Contracted by the State of Delaware'".

Direct Energy is proposing the use of a one-time, educational bill insert to all eligible residential and small commercial customers in Delmarva’s territory. There would be one bill insert for residential customers, and one bill insert for small commercial customers

All incremental costs of the inserts and mailing would be paid by Direct Energy, and not by Delmarva or Delmarva’s ratepayers.

Direct proposes that inserts would be mailed by Delmarva and would provide information on the ability to shop, assurances that a customer’s distribution service will not be affected (that customers would still call Delmarva as they do today if they have an outage or another service emergency), a summary of the Electricity Affordability program, and a description of the products, including terms and conditions available under the Contract.

Click here for details of the offers available from Direct under the affinity program

"It is anticipated that the bill inserts would provide information on the products available under the contract awarded by the State. That being said, the content of the bill insert would be agreed-upon by Direct Energy, Delmarva, Office of the Public Advocate Staff, and the Commission Staff prior to being disseminated to eligible customers," Direct Energy said

Direct Energy asked for expedited consideration of its petition

Docket 16-0744