Just Energy Launches Operations In New Country

Just Energy announced that it has officially launched operations in Ireland under the Just Energy brand.

Just Energy said that its entry into the Irish retail energy markets, its latest expansion into Europe, includes both electricity and gas supply to residential and commercial customers, which will be sold through a variety of sales channels.

Just Energy's entry into Ireland had been first reported by ECM here and here

Among the product options Just Energy will offer in Ireland is an unlimited tariff plan that allows them to pay one flat amount every month, regardless of their electricity and natural gas use. Depending on their regular consumption, customers can choose from a range of usage bands and pay a fixed fee.

Just Energy said that it is the only energy company in Ireland to have introduced an unlimited tariff

Just Energy said that it also offers fixed price options in Ireland. "Current market players provide fixed discounts off their standard electricity tariff; however, overall costs can rise if the standard tariff rises. In contrast, Just Energy will fix the cost of each unit of energy for a year, again protecting homeowners from increasing rates," Just Energy said

Just Energy serves approximately 1.5 million customers across North America, the UK and Germany

Just Energy expanded beyond North America in 2012 when the company began marketing electricity to commercial customers in the United Kingdom under the Hudson Energy brand. That followed, in 2013, with the launch of Green Star Energy which markets electricity and natural gas to UK residential consumers. Just Energy’s global footprint further expanded in 2016 with its entry into Germany.