Just Energy Launches In Another New International Market

Just Energy Group Inc. announced that the company has officially launched operations in Japan under the Just Energy brand.

Just Energy's imminent launch in Japan had been first reported by EnergyChoiceMatters.com earlier this month

In line with the company’s growth strategy, Just Energy intends to expand its presence in Japan through its growing suite of value-add products and long-term loyalty programs. The launch in Japan marks Just Energy’s first expansion into Asia, and is the company’s third new geographic launch outside of North America over the past twelve months.

James Lewis, Co-CEO of Just Energy, said: “This is an exciting new milestone in our geographic brand expansion strategy and a tremendous growth opportunity as we now have access to the largest deregulated energy market in the world. We are confident in our ability to bring our core competencies, experience, and depth of product offering to this high-growth market as we seek access to the over 85 million gas and power meters in Japan. In line with our growth strategy, we believe we can continue to disrupt the utility markets with new channels and products while creating strong residential and commercial customer relationships. In addition, this provides further opportunities to diversify our business model and improve our risk profile in a market where we see additional potential to grow our global platform.”

Just Energy expanded beyond North America in 2012 when the Company began marketing electricity to commercial customers in the United Kingdom under its Hudson Energy brand. That followed, in 2013, with the launch of Green Star Energy which markets electricity and natural gas to U.K. residential consumers. Just Energy’s global footprint further expanded in 2016 with its entry into Germany, and most recently expanded into Ireland in September 2017.