TXU Energy Parent Launching Commercial Energy Broker, Digital Shopping Experience

Vistra Energy Corp. is the ultimate parent of start-up broker Blitz Ventures LLC, which, as previously reported by EnergyChoiceMatters.com, has described itself as, "a newly formed company focused on energy brokerage services for commercial businesses."

Blitz Ventures has received Ohio electric and natural gas broker licenses to serve all sizes of non-residential customers in all service areas.

"Blitz will facilitate a primarily digital shopping experience for commercial buyers of electricity and natural gas as they compare various offers from electricity and natural gas suppliers in the competitive market," the company has stated

"The digital experience will provide offers and comparisons of electricity and natural gas contracts from electricity and natural gas suppliers," Blitz Ventures has stated

Blitz Ventures LLC is wholly owned by Sierra Energy Holdings LLC, which is wholly owned by Vistra Energy Corp.

Vistra is also the parent of TXU Energy, Value Based Brands (4Change Energy and Express Energy), and Luminant Energy

As previously reported, Jennifer Pulliam serves as President of Blitz Ventures. Pulliam has served as Senior Director, TXU Solutions at TXU Energy, and Director, Products & Innovation at TXU Energy, and has held a variety of other strategic roles at TXU.

Curt Morgan, CEO of Vistra, and Jim Burke, EVP and COO of Vistra and former CEO of TXU, both serve as Directors of Blitz Ventures LLC

Blitz Ventures has stated that, for electricity, it expects to offer its service to small businesses, with an average customer size of ~150 MWh/yr. For natural gas, Blitz Ventures has stated that it expects to offer its service to commercial business customers, with an average customer size of ~415 Mcf/yr