ESCO Announces Partnership, Sponsorship With Rutgers

Rutgers IMG Sports Marketing announced that East Coast Power & Gas, which provides electricity, natural gas and renewable sources of energy to both commercial and residential customers in New Jersey and New York, has become a new member of the Rutgers Athletics team as a corporate partner

The relationship with the State University of New Jersey’s athletics program marks the first such entry in the college market for East Coast Power & Gas

"Through the relationship, East Coast Power & Gas will offer incentives to Rutgers fans and alumni (such as tickets to Rutgers football and basketball and exclusive fan merchandise) when they enroll with East Coast Power & Gas and take advantage of discounted pricing for their electricity and natural gas supply needs," East Coast Power & Gas said

East Coast Power & Gas said that it will receive "strong" visibility at all Rutgers football and basketball games, as well as wrestling matches. The program includes LED signage, video messaging and radio advertising during games. Also included in the partnership are social media and web content assets, as well as dedicated support of the Scarlet Knights business partner events program.

Rutgers joins the New York Mets, New Jersey Devils and Prudential Center as partner organizations with East Coast Power & Gas.

Vincent Palmieri, Chief Operating Officer of East Coast Power & Gas said, "We couldn’t be more excited about our newest partner program with Rutgers Athletics. This partnership allows us to further establish ourselves within the New Jersey marketplace and with a name and brand that is so well thought of and beloved like Rutgers. The loyalty, trust and admiration Rutgers garners from fans, alumni and the community made this an obvious choice for East Coast and our efforts to continue growing in New Jersey and acquiring additional market share. Our success with other well thought of brands like the New Jersey Devils, Prudential Center and the New York Mets have time and again proven and supported our belief that a strong brand and a strong business is tied to a strong community. Entering the college sports market and most of all being a proud partner of Rutgers Athletics is an integral step in achieving that goal."