Parent Of Retail Supplier Launching New Sales Channel Similar To Direct Sales, Relationship Marketing

Zenergy Brands, Inc., which recently completed a purchase of Texas retail provider Enertrade Electric LLC to complement its various energy management, automation, and efficiency services, announced the soft launch of its new business development initiative entitled the Zenergy Associate Program, which it described as a new sales channel similar to direct sales/relationship marketing

"The Associate Program operates under the umbrella of Zenergy’s new subsidiary, Zenergy & Associates, Inc. (Z&A). Z&A is set to become Zenergy’s exclusive marketing and business development agency and the sole vehicle through which qualified individuals can become certified Zenergy Associates eligible to participate in the firm's Associate Program. The Company believes that through this performance-based Program, Associates can build a portfolio of income by working individually or as an organized team to originate new customers, projects, and ultimately sales," Zenergy said

Zenergy CEO Alex Rodriguez said, "We firmly believe in a direct sales or relationship-based model where well-connected individuals can leverage their relationships to produce sales, and this Program allows us to tap into such a similar powerful distribution channel, so I am excited about the opportunity that is the Zenergy Associate Program."

"To execute the Associate Program’s objective to support the sales of Zenergy’s full suite of products and services, the Company has added new team members who will provide the executive and day-to-day leadership of Z&A. Mr. Terrence Gray and Mr. Randy Free, both seasoned entrepreneurs, will serve as the official Managing Directors of Z&A and spearhead the Associate Program," Zenergy said

The company is planning a national rollout of the Associate Program for the general public in June of 2018.