HomeMarch 7, 2019
Vistra Energy Launches New Retail Brand In Pennsylvania, Illinois, Ohio
Enters Pennsylvania Residential Market With Existing Brand As Well
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Vistra Energy announced today that it is launching a new retail electricity brand, Brighten Energy, in Illinois, Ohio, and Pennsylvania.
Vistra's new decision to use the Brighten Energy brand was exclusively first reported by EnergyChoiceMatters.com in December
"Brighten Energy will supply renewable energy to socially conscious consumers looking for an affordable way to make a difference," Vistra said
Brighten will exclusively offer renewable energy
Vistra is also expanding its existing retail brand, Dynegy, into the residential market in Pennsylvania.
Both retail brands will serve residential and small businesses, while Dynegy also serves large commercial and industrial businesses.
The company will open retail sales offices outside of Chicago in Oak Brook, Illinois; in Columbus, Ohio; and outside of Philadelphia in King of Prussia, Pennsylvania.
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