Operator Of Wattbuy Electricity Shopping Site Seeks License In New State

WattB, Inc., the operator of the Wattbuy(dot)com electricity shopping website, has applied for an Ohio electric broker license to serve residential customers in all service areas

Wattbuy currently offers its shopping platform in Texas, New York, and Pennsylvania

In its Ohio application, WattB states, "WattBuy is an energy intelligence and insights service that allows residents to compare and switch electricity plans in order to save money Using machine learning to predict electricity usage, the WattBuy platform provides customers with smart recommendations of electricity suppliers, smart home devices, energy storage, and rooftop solar systems. The WattBuy vision is to provide the energy foundation for the connected home."

In its Ohio application, WattB states that, among its marketing methods, "WattB will sign partnership agreements with existing businesses to advertise our electricity offerings to their existing customer base. It will primarily be digital partnerships, where WattB can advertise with an existing business’s mobile app or digital customer flow. WattB would power the platform for these partners to show their customers electricity deals, and in exchange, WattB would provide [sic] WattB do not plan on any door-to-door marketing, television advertising, billboards, or other real world marketing."