Former Stream Announces New Name For Direct Selling Business

With the sale of its retail energy business to NRG Energy having closed (with NRG acquiring the Stream name as part of the transaction), as first reported by RetailEnergyX.com, the former Stream announced that Kynect will be the name and brand of the remaining former Stream business moving forward, which will market energy and wireless services through its independent sales organization and be the exclusive marketer to the Stream business acquired by NRG.

Rob Snyder, Founder of Stream, said, "It is exhilarating to see a new brand emerge that speaks perfectly to the heart of who we are and what we do. This firm was built on relationships, and forging meaningful connections continues to shape everything we do in our business. And importantly, we have a strong partner in NRG to provide energy services for hundreds of thousands of independent business owners and customers. We are entering an amazing new era for our sales associate community, and I am confident that our new brand identity and partnership will strengthen our business and propel us into the future."