Updated: New Texas Retail Provider Pledges Up To $1 Million To Texans To Break Up With Current REP

Start-up Texas retail electric provider Rhythm announced that it is pledging to pay up to $1 million in early-termination-fee reimbursements to consumers who break up with their current electricity provider and switch to Rhythm's 100 percent renewable service.

Rhythm's offering to compensate customers for early termination fees incurred with their current REPs, up to $150 per customer, had been first reported by EnergyChoiceMatters.com in covering Rhythm's launch (story here)

"We started Rhythm because consumers told us they were sick of the frivolous claims, tacked-on fees and price gouging at renewal time," said P.J. Popovic, co-founder and CEO of Rhythm. "Unlike other electricity providers that have monopolized the Texas market for decades, Rhythm is easy to use and transparent, won't screw you over at renewal like big energy companies, and will put its customers first by rewarding their loyalty."

Rhythm only provides plans that are 100 percent powered by renewables. Rhythm said that it would soon add a solar plan to its current wind plans

"Two decades after deregulation in this state, there's been little to no innovation in terms of service or products for the customer," said Popovic. "Texans deserve more from their provider, which is why we'll help them make the switch – and why our goal is to be the best-rated energy provider for customer service in Texas by 2022."