Texas Retail Provider Announces Rebranding

Texas retail electric provider Amigo Energy announced, "a brand new look and feel designed to reflect the rich cultural character of Texas and better serve a growing Hispanic community."

"Well-established for close to 20 years in the Texas market, Amigo Energy seeks to build on its longstanding Hispanic connections with more uniquely tailored and meaningful experiences for its customers," Amigo said

The new branding includes a "reinvigorated" logo, as Amigo said, "the brand’s online presence and print material capture the vibrancy, energy, and color of Hispanic culture, and introduces fully bilingual content and communications."

"Whether online, on the phone, or in-person, Spanish-speaking customers now have expanded options available to interact with us from the moment of enrollment through to every customer-company touchpoint," Amigo said

"Celebration and promotion of Amigo Energy’s rebranding campaign has kicked off and will continue over the coming months. Inspired by traditional Mexican heritage and the widely popular card game, La Loteria, the fun will include interactive, online social engagement and on-site promotions where Amigo Energy has an in-store retail presence -- such as La Michoacana Meat Market, Sellers Bros., and El Ahorro," Amigo said