Large Texas Retail Provider Announces Multi-Year Partnership With Texas Tech Athletics & Alumni Association

Reliant announced that, under a new multi-year partnership, it is a partner of Texas Tech Athletics and the Texas Tech Alumni Association.

Texas Tech's main campus is located in Lubbock, Texas. As previously reported, municipal utility Lubbock Power & Light is opening its service area to retail electric choice, with the start date anticipated in the fall of 2023

"As the people of Lubbock prepare to enter a new era of choosing who provides their electricity, we’re excited to begin serving them while forging new local ties and deepening existing partnerships like we have with Texas Tech. We are thrilled to team up with a beloved local institution and share in the excitement of Red Raider Nation for years to come," said Elizabeth Killinger, president, Reliant.

The multi-year partnership will support Texas Tech football, baseball and men’s and women’s basketball. Reliant will also power gameday activities for fans and alumni starting at Raider Alley and Jones AT&T Stadium.

Reliant is the exclusive energy partner for Texas Tech Athletics under the partnership

To kick off the 2022-23 athletic season, Reliant is sponsoring the Red Raider Club’s annual Kickoff Luncheon with the Lubbock Chamber of Commerce at the Lubbock Memorial Civic Center.