Retail Market Vet Launching New Broker, Registers In Texas

Start-up Exceledy Technologies, LLC filed a registration as a Texas retail electricity broker

Exceledy Technologies is led by Jeffrey Armenta, CEO and managing member, who has held senior positions in indirect sales and business development at several retail suppliers. Armenta has also held sales positions at various brokers and energy consultants

Notably, on its Texas Secretary of State registration, Exceledy Technologies states that its purpose is, "To provide services in the technology industry." While it may not be dispositive as to Exceledy Technologies' intended services and markets, the description is notable because many LLCs use boilerplate language similar to the following: "to engage in any business or activity as lawfully permitted".