Direct Energy to Expand Enrollment Through Facebook to More Brands, Adds Account Management

Direct Energy said that its Bounce Energy brand now allows customers to manage their account through the Bounce Energy Facebook page.

Bounce Energy had previously launched a mechanism to allow customers to enroll for service through Facebook.

With the new access to Bounce Energy MyAccount within Facebook, Bounce Energy customers can now pay bills, check rewards status, transfer/renew service, add products, and refer friends without leaving Facebook

"With one click, [customers may] login to the Bounce Energy MyAccount or explore BounceEnergy.com without ever having to leave Facebook," said Robbie Wright, Direct Energy Vice President of Digital and Innovation.

Through two apps, the MyAccount experience and an edited version of BounceEnergy.com, customers are able to access their account login page directly from the Bounce Energy Facebook page or sign up for service.

Direct Energy said that it plans to move its different brands in this same direction, adding the MyAccount feature to their Facebook pages. The option of connecting a customer's Facebook login to their MyAccount login, creating an automatic and more seamless login process, is also being explored.